FOUNDATION OF EXCELLENCE
UH Group is a diversified industrial and trading business group operating across manufacturing, global sourcing, wholesale distribution, and digital commerce. The Group comprises multiple enterprises functioning under unified leadership and a shared long-term strategic vision.
Founded in 1988 as Sagar Sales in Kottakkal, UH Group began as a small retail and wholesale enterprise built on proactive distribution and strong customer relationships. From its early years, the Group developed a highly organized and route-based distribution network, ensuring timely and consistent supply to customers. This structured approach became the foundation of its rapid growth and long-term market trust.
Over the years, UH Group expanded into global sourcing, large-scale warehouse infrastructure, proprietary brands, and manufacturing through dedicated industrial units. Import operations were centralized, and digital commerce was introduced to strengthen market reach. Today, UH Group operates as a diversified multi-entity business group integrating manufacturing, global sourcing, wholesale distribution, and digital retail under a unified strategic framework.
Our Brands
To deliver high-quality products and reliable solutions that consistently create value for our customers, while building strong relationships, ensuring customer satisfaction, and supporting sustainable long-term growth.
Our Mission is to deliver reliable and thoughtfully designed home and furniture solutions through strong distribution, responsible sourcing, and a commitment to quality while growing in a way that supports our employees, partners, and community.
Our Vision is to empower every homemaker with simple, innovative home solutions that save time, reduce effort, and bring well being to families.
Founder
Hamza Ummatt transformed a modest beginning in 1988 into what is today a diversified and steadily growing business group. His journey reflects determination, disciplined expansion, and a clear vision for long-term impact. Starting independently with limited resources, he built the enterprise step by step through consistency, resilience, and careful planning. Challenges were treated as learning experiences, strengthening both strategy and foundation.
He established a strong and organized distribution network that became the backbone of the company’s growth. With a forward-looking mindset, he gradually expanded operations into global sourcing, manufacturing, proprietary brands, and digital retail — always reinvesting to ensure stability and sustainable progress.
At the heart of his leadership is a commitment to people. He believes that business growth should uplift those around it. By creating employment opportunities, encouraging staff development, and promoting equal opportunity — particularly empowering women within the organization — he has built a culture grounded in fairness, respect, and shared growth.
Today, UH Group stands as a reflection of his perseverance, structured vision, and commitment to excellence.
Leadership
UH Group is guided by a visionary Board of Directors and powered by a prefessional executive leadership team, working together to drive strategic growth, innovation, and long-term success.
Jaseela Ummatt serves as the Chief Human Resources Officer of UH Group, leading the organization's people strategy, talent development, and workplace culture across its growing businesses. With nearly two decades of professional experience, she has grown within the company from leading a small team to guiding the entire UH family.
She plays a central role in building strong teams, shaping organizational culture, and aligning people strategies with UH Group's long-term vision for growth. Jaseela is committed to fostering an environment of respect, growth, and equal opportunity for all.
She is also deeply committed to encouraging women's participation in the workforce and actively supports initiatives that empower women to grow, contribute, and advance into leadership roles.
Jimsiya Hamza is a result-oriented leader with extensive experience in financial management, strategy, and business operations. As CFO, she oversees the group's financial health, strategic investments, and long-term fiscal planning.
Her expertise spans financial planning, performance management, investment strategy, and operational efficiency, ensuring that UH Group's growth is supported by strong financial foundations and disciplined strategy.
Known for her ability to translate vision into effective and timely strategic plans, she contributes significantly to strengthening UH Group's growth, stability, and long-term direction.
A passionate advocate for progress and leadership development, Jimsiya strongly believes in creating opportunities for women to step into meaningful roles and leadership positions, helping build a future-ready and inclusive organization.
Sajeeha Ummatt serves as the Chief Digital Officer at UH Group and is part of the Board of Directors, contributing to the organization's digital strategy, operational structuring, and brand development across its expanding businesses.
She leads the group's digital ecosystem and e-commerce initiatives, strengthening UH Group's presence across online platforms and marketplaces while supporting the growth of the group's digital business operations.
In addition to digital leadership, she contributes to internal structuring and coordination that support the group's evolving operations and brand development. She is also passionate about encouraging women to step forward into professional and leadership roles, helping create an environment where women are supported, empowered, and given opportunities to grow.
Alongside her role at UH Group, she is a qualified dental surgeon managing her own dental practice.
Jaseela Ummatt serves as the Chief Human Resources Officer of UH Group, leading the organization’s people strategy, talent development, and workplace culture across its growing businesses. With nearly two decades of professional experience, she has grown within the company from leading a small team to guiding the entire UH family.
She plays a central role in building strong teams, shaping organizational culture, and aligning people strategies with UH Group's long-term vision for growth. Jaseela is committed to fostering an environment of respect, growth, and equal opportunity for all.
She is also deeply committed to encouraging women’s participation in the workforce and actively supports initiatives that empower women to grow, contribute, and advance into leadership roles.
Rafeek Palasseri brings over 16 years of experience within the UH Group ecosystem. Since joining the organization in 2009, he has grown through dedication and consistent performance, gaining extensive hands-on experience in warehouse operations, billing, order management, collections, and logistics coordination.
During his journey, he served as Manager at Ojes Enterprises, where he played a key role in handling day-to-day operations and supporting the company's growing activities, including coordination related to imports and container operations
In August 2025, in recognition of his long-standing contribution and experience, he was appointed as the Chief Marketing Officer (CMO) of UH Group. He currently oversees the marketing coordination of six firms under UH Group, while also supporting certain logistics and container-related operations
Timeline
Values
UH Group is guided by a visionary Board of Directors and powered by a prefessional executive leadership team, working together to drive strategic growth, innovation, and long-term success.
Built on Trust
Building responsible businesses while supporting communities, sustainability, and entrepreneurship.
We proudly promote regional and homegrown brands, bringing quality craftsmanship to modern homes. From locally manufactured knives and sharpeners to traditional wooden coconut scrapers, and stainless steel kitchenware sourced from trusted regional manufacturers, UH Group supports local makers and their expertise.
UH Group encourages sustainable choices for everyday living. We promote eco-friendly kitchen solutions such as bamboo cutting boards and bamboo accessories, supporting renewable materials that are both durable and environmentally responsible.
Our leadership reflects our commitment to inclusion, with three strong women on the board who actively champion opportunities for women. UH Group believes in creating pathways for women to grow as professionals, entrepreneurs, and leaders across our ecosystem.
Innovation is part of our growth. UH Group supports internal entrepreneurship and emerging brands, creating opportunities for new ideas, partnerships, and ventures to grow within our business network.
UH Group contributes to the local economy through its manufacturing units, particularly in furniture production. By supporting local manufacturing and skilled workers, we create meaningful employment opportunities and sustainable livelihoods for many families in the community.
How We Work
UH Group operates through well-defined functional departments that ensure efficiency, coordination, and excellence across all business operations. Each department plays a vital role in supporting the group’s growth, innovation, and service delivery.
Overseeing recruitment, team development, workplace culture, and employee wellbeing across UH Group.
Driving brand visibility, marketing campaigns, and market positioning.
Managing customer relationships, partnerships, and market expansion.
Handling digital presence, content creation, and online communication channels.
Coordinating sourcing, procurement, and distribution of products.
Managing supplier relationships, purchasing strategies, and cost optimization.
Overseeing storage, inventory control, packing, and dispatch processes.
Managing international sourcing, import documentation, and supplier coordination.
Ensuring efficient manufacturing processes and consistent product quality.
Developing new products and improving existing ones to meet evolving market needs.
Maintaining operational transparency, financial accuracy, and regulatory compliance.
