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Business

Our Integrated
Business Network

UH Group operates a network of specialized companies across manufacturing, sourcing, distribution, and retail, forming a unified ecosystem that ensures efficiency, quality, and scale.

01

Sagar Sales

EST. 1988 · Sagar Sales

Kitchenware Wholesale · Founding Company

The origin of the UH Group. Established in Kottakkal, Sagar Sales pioneered a proactive route-based wholesale distribution model — travelling routes, meeting retailers, and delivering quality kitchenware directly to businesses across Kerala.

Today it operates as the dedicated procurement arm of the group, sourcing and supplying across all divisions, with furniture wholesale extending to parts of Tamil Nadu and Karnataka.

Brands
Kedija
Cooper
Products Categories
Cleaning Items Door Mats Cloth Hangers SS Utensils Kitchen Sink & Kitchen Shelves Corner Stands Wooden Cutlery Stands
02

Sagar Marketing

EST. 2018 (Formally) · Soul of UH Group Since 1988

Sales, Marketing & Regional Brand Partnerships

If Sagar Sales is the root of the UH Group, Sagar Marketing is the force that made it grow. Long before it became a formally registered entity in 2018, its spirit was alive in every route travelled, every retailer visited, and every brand built across Kerala. It is the oldest and most powerful marketing engine in the group — the company that put UH Group brands on shelves across the state.

What makes Sagar Marketing truly distinctive is its approach to product development: rather than building factories, it identifies skilled regional manufacturers — knife makers, coconut scraper craftsmen, and other artisans — and partners with them to produce quality goods under its own brands.

Brands
Kedija
Cooper
Products Categories
SS & Plastic Cutleries SS Lunch Boxes Shoe Racks Door Mats Non-Toxic Cast Iron Items Cake Items Iron & SS Knives Knife Sharpeners SS & Plastic Kitchen Tools
03

Ojes Enterprises

EST. 2009

Import Distribution · Crockery & Household

Established in 2009 in Kottakkal, Ojes Enterprises grew from the foundations of Wonderland — the group's pioneering glassware and ceramic retail outlet — evolving into a full-scale wholesale distribution operation supplying retailers and businesses across Kerala.

Today Ojes specialises in wholesale distribution of premium crockery and household items sourced directly from trusted manufacturers in China, India, and Thailand.

Brands
Kedija
Products Categories
Glassware Items Ceramic Ware Opal Ware Items
04

JSJ Trade Group

EST. 2011

Wholesale · Melamine & Kitchen Solutions

Born from the group's early recognition of melamine tableware as a rising market trend, JSJ Trade Group began its journey in Kottakkal and today stands as a premier wholesale supplier of high-quality melamine tableware and essential kitchen solutions.

Brands
Kedija
Products Categories
Kitchen Stands Dress Dryers Iron Boards Study Tables Shoe Racks Melamine Ware Unbreakable Items Polycarbonate Items Food Grade Plastic Items
05

JR Imports

EST. 2014

International Trade · China & Thailand Sourcing

JR Imports has built a strong reputation as a reliable importer and supplier of household goods and related products.

Sourcing directly from established supplier networks in China and Thailand, it delivers durable, innovative, and cost-effective products backed by strong logistics and quality control.

06

VMH Industries

EST. 2013

Manufacturing · Home Furniture

VMH Industries marks UH Group’s entry into manufacturing, producing practical, high-demand home furniture including study tables and ironing tables.

It established the foundation for the group’s manufacturing capabilities.

07

Starlet Furniture Trading

EST. 2015

Wholesale · Furniture Distribution

Starlet Furniture Trading is the group’s furniture wholesale division, supplying quality home furniture across the region.

Brands
Sagara
Magnum
Magnum
Products Categories
Study Tables Teapoy Kids Wardrobe Iron Stands Corner Shelves Folding Tables Storage Boxes Laptop Tables Shoe Racks
08

Hamco Industries

EST. 2017

Manufacturing · Premium Furniture

HAMCO Industries is UH Group’s largest manufacturing venture, producing premium furniture including sofa sets, beds, wardrobes, and teapoys from a purpose-built facility.

09

Hamco Furniture Trading

EST. 2018

A wholesale distribution arm offering stylish furniture and décor

A wholesale distribution arm offering stylish furniture and décor products.

Brands
Sagara
Magnum
Magnum
Products Categories
Teapoy Plant Stands Kitchen Tables Coat Stands Cloth Hangers Cloth Dryer Stands Shoe Racks
10

HM Homeworld

EST. 2023

Online Retail · Digital Branding & E-commerce

HM Homeworld is the group’s digital retail arm, managing online sales across platforms like Amazon and Meesho and building UH Group’s online brand presence.

11

Uh Group Imports & Exports

EST. 2024

International Trade · Household Goods Sourcing

Focused on global sourcing, this division ensures quality imports through strong supplier networks and efficient logistics.

12

Kidsor

EST. 2025

Baby & Newborn Products

KIDSOR represents UH Group’s strategic expansion into the baby products segment, beginning with thoughtfully designed cradles and steadily evolving into a comprehensive range of newborn essentials. Built with a strong focus on comfort, safety, and functionality, KIDSOR aims to support both babies and parents during the most delicate early stages of life.

Products Categories
Baby Cradles Baby Products