UH Group operates a network of specialized companies across manufacturing, sourcing, distribution, and retail, forming a unified ecosystem that ensures efficiency, quality, and scale.
The origin of the UH Group. Established in Kottakkal, Sagar Sales pioneered a proactive route-based wholesale distribution model — travelling routes, meeting retailers, and delivering quality kitchenware directly to businesses across Kerala.
Today it operates as the dedicated procurement arm of the group, sourcing and supplying across all divisions, with furniture wholesale extending to parts of Tamil Nadu and Karnataka.
If Sagar Sales is the root of the UH Group, Sagar Marketing is the force that made it grow. Long before it became a formally registered entity in 2018, its spirit was alive in every route travelled, every retailer visited, and every brand built across Kerala. It is the oldest and most powerful marketing engine in the group — the company that put UH Group brands on shelves across the state.
What makes Sagar Marketing truly distinctive is its approach to product development: rather than building factories, it identifies skilled regional manufacturers — knife makers, coconut scraper craftsmen, and other artisans — and partners with them to produce quality goods under its own brands.
Established in 2009 in Kottakkal, Ojes Enterprises grew from the foundations of Wonderland — the group's pioneering glassware and ceramic retail outlet — evolving into a full-scale wholesale distribution operation supplying retailers and businesses across Kerala.
Today Ojes specialises in wholesale distribution of premium crockery and household items sourced directly from trusted manufacturers in China, India, and Thailand.
Born from the group's early recognition of melamine tableware as a rising market trend, JSJ Trade Group began its journey in Kottakkal and today stands as a premier wholesale supplier of high-quality melamine tableware and essential kitchen solutions.
JR Imports has built a strong reputation as a reliable importer and supplier of household goods and related products.
Sourcing directly from established supplier networks in China and Thailand, it delivers durable, innovative, and cost-effective products backed by strong logistics and quality control.
VMH Industries marks UH Group’s entry into manufacturing, producing practical, high-demand home furniture including study tables and ironing tables.
It established the foundation for the group’s manufacturing capabilities.
Starlet Furniture Trading is the group’s furniture wholesale division, supplying quality home furniture across the region.
HAMCO Industries is UH Group’s largest manufacturing venture, producing premium furniture including sofa sets, beds, wardrobes, and teapoys from a purpose-built facility.
Focused on global sourcing, this division ensures quality imports through strong supplier networks and efficient logistics.
KIDSOR represents UH Group’s strategic expansion into the baby products segment, beginning with thoughtfully designed cradles and steadily evolving into a comprehensive range of newborn essentials. Built with a strong focus on comfort, safety, and functionality, KIDSOR aims to support both babies and parents during the most delicate early stages of life.